About ThinkBaby

Advertising on ThinkBaby is the best way to target your marketing at parents and parents-to-be.

Why readers choose ThinkBaby:
• Sparky news and features
• Professional product reviews
• Directories of local resources
• Forums for debate, which create high user loyalty and repeat visits
• Free classified ads to buy and sell 2nd hand equipment
• All content can be personalised and localised: members elect to see
news that matches their particular interests
• Categorised and review-based web-links to hundreds of relevant web resources

What makes us different from magazines:
No one ever said that magazines would disappear, nor would we want them to. ThinkBaby complements offline publications in the following
way:

ThinkBaby can:
• Target specific groups of site users with specific marketing messages
• Provide users with a wholly interactive experience
• Provide media reach for advertisers to a new demographic over and above the traditional magazine audience
• Encourage immediate discussion amongst members by linking forum threads straight from articles and reviews
• Be used by consumers, clubs and manufacturers alike.
• Contact members on a regular basis with newsletters and offers, thus encouraging repeat visits
• Get immediate feedback from its members and the industry and react accordingly

We are part of a network:
ThinkBaby is part of a network of sports and outdoor activity websites receiving over a million page impressions a month. This gives us a technological and distributive advantages over stand alone sites; in fact we are the exclusive editorial content provider to Freeserve.com for Golf and Cycling. It also allows us to extend the reach of advertisers, across the network of sites, should they so wish.

The network includes:

BIKEmagic.com, OUTDOORSmagic.com, GOLFmagic.com, roadcyclinguk.com and madeformums.com.

1. Banner advertising:
The traditional means of advertising on the web, effective for brand awareness, particularly when combined with a presence elsewhere on the site.
2. Site sponsorship:
Sections of the site are available for sponsorship, which provides a permanent presence on the site for advertisers in the eyes and mind of your audience. A logo in the main body of the site has a much greater impact than banners, as visitors see your logo and brand as integrally associated with the site.
3. E-mail newsletter advertising:
"We communicate with our registered users via e-mail on a weekly or monthly basis to keep them updated with the latest news, views and reviews from the site. These are e-mails that the recipients have requested and are not regarded as SPAM. We are able to offer space to advertisers on these newsletters.
4. Target your audience precisely using our sophisticated visitor data:
The benefit of the internet is that it is interactive and the flow of information goes both ways between ourselves and our users. Using the data we collect on users' specific interests and where they pursue them, we can design marketing campaigns that can be targeted precisely at the people you want to reach. For more information on these type of bespoke solutions, please contact sales.

Unique User Session:
A unique user session is recorded every time someone logs on to the site, regardless of how long they spend on it or how many pages they look at. In the offline media world, this equates to someone picking up a magazine and reading it.

Page View:
A page view is recorded whenever a page of a site is looked at. Not to be confused with a 'hit' which is an extremely unreliable measure of traffic. In the offline media world, page views equate to the total number of pages read in all magazines printed in one issue.

Our audience demographic has already self-selected into enthusiasts in their given sport, but more information on geographic location, sex, age etc is available. Please contact sales for further information. Our advertising deals range depending on targeting objectives, but we specialise in helping first-time advertisers on the internet.

Testimonials:

I am delighted with the response we have received from our listing on Think Baby and will definitely be back to you for the summer season next year.

Aisling
www.babytravelshop.com

Thank you very much Thinkbaby for your great reviews on our products. Having a new product to the UK, I really have benefited from having the lovely things written about them and getting the Thinkbaby seal of approval has been fantastic.

Also within the first few hours of having a shopping partner listing I had some orders! I had to interrogate my poor customers as I thought the link was going up the next day!

Finally the staff at Thinkbaby have been more than helpful and really great when ironing out any finer details and complications. Just super at communicating and putting up with my endless emails. Thanks again.

Monica
www.babyrug.co.uk

Mums The Word have been advertising regularly with ThinkBaby for the past year. We have had a consistently good response, both in terms of increased traffic to our site, and also increased sales.

The high quality editorial content and member interaction on the site seems to result in ready-to-buy customers coming through to Mums The Word. These new customers really have turned into a regular stream of repeat business for us.

ThinkBaby is now an integral part of my online advertising strategy

Andrew Smith - Managing Director
MumsTheWord.com