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National Literacy Trust launches campaign to get babies communicating

Talk To Your Baby campaign launched as a fifth of parents unaware of the benefits of talking to young babies

Posted: 9 March 2011
by Kimberley Smith
national literacy trust encouraging talking to babies
Communication skills can be learned right from the start

Talking to babies is vital for developing their communication skills, but many parents don’t know how early to start or how important their role is, a survey by the National Literacy Trust (NLT) has discovered.

The survey found that the majority of parents knew communicating with their their baby was important. But 82% were unsure when to start or what to do and wanted more information about how they could encourage their baby’s speech and development.

To help parents to get chatting to their newborns, the Trust is launching its “Talk To Your Baby” campaign.

“We all know how vital it is to give a young child plenty of TLC. Our message is that TLR (Talking, Listening and Responding) is every bit as crucial to their future wellbeing,” explained NLT director, Jonathan Douglas.

Jonathan also explained that by the age of three, 80% of your child’s brain will be formed so these first three years are crucial in helping your little one develop the communication skills needed for life.

Developing your baby’s communication begins before birth. Get tips on how you can help your baby develop and for more information about the campaign and advice to get started, visit Talk To Your Baby.


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