"Everything's changed. And nothing's changed. You're still you. You want to keep your personal style and wear what you want to wear. Why should you have to change everything simply because you're pregnant or nursing?"
So begins Amoralia's mission statement. The online pregnancy and new-mother underwear company are determined that you shouldn't 'make do' with scruffy old undies or bras that don't fit well just because you're expecting a baby or you're breastfeeding. Instead, their designs are all about comfort and feeling as glamorous as you should do in these special months!
What is Amoralia?
Amoralia is an online shop where you can buy maternity lingerie, maternity bras and nursing (for breastfeeding) bras.
When founder Jules Fossett realised how few decent maternity and feeding bras there were on the market for her pregnant friends and sisters, she decided to launch Amoralia. She started to work with a designer who herself had just had a baby and was therefore designing from experience.
Working with pregnant and breastfeeding women as well as midwives, Amoralia have strived to iron out all those 'it's good but...' niggles that many women have to put up with when they buy maternity and feeding underwear. These include invisible nursing clips, breast pad holders, and pretty straps.
The company also support the Tommy's charity who are dedicated to improving the outcomes of more healthy pregnancies and births.
To see what Amoralia's ranges have to offer, to buy online, or to check out stockists near you, go to www.amoralia.com.
