If you're never sure what to buy a friend's baby, or what to ask for yourself when someone wants to buy for your new arrival then think about asking for socks. It sounds ridiculous before you have a baby, but think about it: how often do you see a baby with one sock on and one sock being chewed, or discarded somewhere on route to the shops, or stuffed down the side of a cot?

One cute design idea comes in the shape of SOGGS: colourful unisex socks which come in sets of six pairs, packed neatly like half a dozen eggs.

You don't really need the packaging to enjoy the stars, stripes and brightly coloured socks inside, but SOGGS are a refreshing antidote to big posh parcels if you're looking for a gift with a difference.

The socks fit any size from birth up to one year and are pure cotton. Their makers, Xplorys, have definitely got a dairy passion going on, because you can complete the set with funky FreshWear baby vests in lime, pink, bright pale blue and lively red... all beautifully packaged in their own milk cartons!

Don't ask us quite why Xplorys have been gripped by farmyard fever, but if you like the sound of their clothes, visit the Xplorys website for more about their products. Otherwise you can check out the website of their UK retailers for information on how to buy them here.