Nature Boy & Girl, who make organic baby products like nappies, wipes and nappy bags, have a very different attitude to parenting products. The way in which they develop, source and distribute their products is all about optimising the quality alongside the ethics they believe most new parents have.
Thus, they run a funky form of marketing feedback, called their 'Ambassador' scheme. Parents and parents-to-be can sign up and get samples of their products. All the company ask in return is for some honest opinions and insights from experience with the items, plus, if you like them, the chance to spread the word among your other bleary-eyed new parent friends!
Given that our ThinkBaby forums are always bursting with questions on pregnancy and insights for life with baby, we thought you might want to check this little scheme out for yourselves…
Go to www.naty.com for more about the Naty Ambassadors.
