Start-rite Periwinkle
You might still be shaking the snow or mud from your boots after Christmas, but as we head into January, the stores are showing off their spring and summer ranges!
For childrens' shoes, Start-rite are fusing trends for feminine prints with mismatch kitsch. For dainty toes, there are beautiful models in pink, bougainvillea and pale green. These elegant shades add a touch of class for those who don't always want their little ones to be breezing about in brash bright colours.
BUT!!! If your very own cheeky girl is the kind of little lady who does prefer something as loud as her personality, Start-rite will be rolling out designs in bolder contrasting patterns and colours to tie in with the fashion for funky 70s boho chic.
For the boys, the trend is more towards the intrepid: khaki and camouflage will feature in a range of shoes suited to the outdoor life, while sporty styles in summer brown and summer blue are set for beach and surf days.

Start-rite Beach Bum
For babies, Start-rite's fully flexible, breathable ranges are always crafted with pre-walker needs in mind. For boys, there is the Tickle Tot shoe, with a sporty sole, and protection at the front and back. The leather section wraps under the middle of the shoe so that it fits each little foot snugly.
For little girls, the Baby Cakes first sandal has a leather lining and adjustable fastening so that it fits your child better.
Baby Cakes is available in sugar pink, white or marine, and comes with a matching gingham trim. The chaps' sandals are ideal for the casual action boy (!), playfully called Beach Bum.


For more about Start-rite's ranges, and for useful tips on what footwear is suitable for babies and children of various ages, check out www.startriteshoes.com.