Pregnancy & you
You are looking at: Home : Blogs : Pregnancy & you

Are “foetus parties” a step too far?

“Foetus parties” and highly public celebrity pregnancies are part of a worrying trend towards the comercialisation of pregnancy, warns Royal College of Midwives

Posted: 13 January 2012
by Kimberley Smith
Would you print your scan onto a fridge magnet?

An increasingly comercialised view of pregnancy is putting strain on mums and midwives, says the chief exec of the Royal College of Midwives (RCM).

In a piece written for the BBC website, midwife Cathy Warwick warned that growing interest in celebrity pregnancies, the rise of buzz words such as “yummy mummy” and the latest fad, “foetus parties”, gives women unrealistic attitudes and expectations from pregnancy. Cathy adds that this puts a strain on midwives, who have to explain the reality.

“Foetus parties” are when mums invite their friends round to see scan pictures or watch ultrasound videos and give out keepsakes and party favours.

Packages for “foetus parties” are now available for around £185. Some companies offer VIP champagne packages that include various items, including magnets and teddy bears, printed with scan pictures of your foetus. This comes hot on the heels of Coleen Rooney reportedly playing £300 to hire a 4D ultrasound scan machine to share her scan experience with friends and family.

“This is a far cry from the original purpose of ultrasound,” Cathy complains, adding that this comercialisation raises ethical questions.

“If a woman is celebrating much more overtly than she might normally do regarding a pregnancy at an early stage during the pregnancy and then, at a later stage, a serious problem emerges, a mother may need increased counselling.”

Would you throw a foetus party?


Previous article
IVF treatment for older women needs “greater freedom”
Next article
Parents help create Tommy’s advice for premature birth

foetus parties, pregnancies, celebrity, royal college of midwives, comercialisation, baby, cathy warwick, yummy mummy

Discuss this story

No, I wouldn't throw a foetus party! I'm not really into baby showers or anything along those lines. During my first and 'unplanned' pregnancy, I didn't want anything in the house at all, no magazines, nothing for the baby - zilch. I guess i'm just superstitious and didn't want to tempt fate. So, when my son came into the world, my husband had to go shopping!

I'm all for live and let live and each to their own - so, if that's what some mums want to do then it's really up to them.

Posted: 18/01/2012 at 17:28

Talkback: Are “foetus parties” a step too far?

First Name:
Last Name:
Security Image:
Enter the code shown:

I agree to the site's Terms and Conditions & Code of Conduct:

Sign me up!
Share your photos with other ThinkBaby mum...
What is the MadeForMums network?

Tell me about...
Practical Parenting