Maternity underwear company uses attractive male expert to explain the benefits of a well-fitted bra during pregnancy and breastfeeding
If only getting measured was always so fun!
HOTmilk, the makers of luxurious maternity underwear for pregnant women and breastfeeding mums, has released a tongue-in-cheek video to promote their maternity bras.
The cheeky concept involves a rather attractive male bra fitting “expert” explaining how to measure and fit yourself for your maternity bra. He’s a bit cheesy, but the tips are fab and you’ll see how you can check that your bras fit properly.
The ad is part of HOTmilk’s Get Sized Up campaign to ensure mums-to-be and new mums are wearing supportive underwear during pregnancy.
Giving genuine advice in an amusing format, we like HOTmilk’s style! They're just one of the great brands in our maternity underwear top picks.