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Car seat manufacturers need your help!

New visual symbols are being fitted to 'Isocare' carseats to ensure airbag safety. We need your feedback to choose the most clear labels.

Posted: 8 March 2006
by Laura Lee Davies

We've been talking to the Baby Products Association, who represent companies making all kinds of baby and parenting products in the UK.
One of their biggest challenges is to work with other countries and governments to ensure that baby products are safe, easy to use and properly representing the needs of parents.
One project they are currently involved in is creating internationally-recognised symbols for certain car seats, and they'd appreciate the help of ThinkBaby members in choosing the right ones!

The concept
The new symbols are to go on packaging, cars and car seats to show that they have ISOCARE systems in them. The makers want something which is visually clear in any language.

What is ISOCARE?
At the moment, many cars are fitted with Isofix fittings which make it easier to simply 'plug' child car seats and restraints straight into without having to fiddle around with adult seatbelts.
ISOCARE is a system where, when an Isocare baby car seat is fitted into the front passenger seat of an Isocare-compatible car, the front passenger airbag is automatically switched off because the car's system has detected the correct seat.
It is vital, when travelling with a baby seat in the front of a car – even when it is facing away from the dashboard – to have any passenger airbag de-activated or switched off because the bag itself, if activated, could crush the baby in its seat in the event of an accident.

What we'd like you to do
Have a look at the images and tell us which symbol or pairing of symbols (where one label would be on the seat and one on the car) you think is the most clear, by naming it as per its labelled number. You can do this by linking to the forum link below (you need to be a member of the site to join the forum chat, but signing up is easy and free).

We will be feeding back your ideas and observations to the Baby Product Association who are then reporting back to an international committee later in March.

This is a really valuable project to be involved in and we hope you will give us your thoughts, even if you aren't yourself looking to buy a carseat that would require one of these.


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front, isofix, switch, passenger, airbag, seat, car, baby, off, ISOCARE

Discuss this story

Have a look at the symbols on our car seat story and let us know which you think will help parents make the right safe buying decisions. Don't forget to mention the number of the image you like so we know which one you think is best!
Thanks for your ideas!

Posted: 08/03/2006 at 12:07

I think No.11 is probably the best - it's clear and simple and would be understood worldwide.

Posted: 13/03/2006 at 19:21

I think Number 3, if they want to go with an image on the car seat and then one that mirrors it on the car (presumably on the dashboard?). otherwise I agree, that No 11 on both the car and seat woudl probably be pretty clear.
Sally. x

Posted: 14/03/2006 at 14:23

I quite like 5 and 9. But all of those ones in the two-symbol choices look quite clear. What colour would they be? Presumably not just black and white?
I think the circle with line crossed out is a bit of a distraction on the later options.
Just my opinion!

Posted: 14/03/2006 at 14:30

Sorry, only just seen this! I like 4, with the car and the seat in colour on the symbols to make it clear hwo they fit together. Sounds like a very flashy gadget – will in be available in most cars? Dave

Posted: 14/03/2006 at 14:36

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