1st-16th September 2007 is organic fortnight and to highlight the importance of eco-friendly products JCB have added seven new toys to their range.
Each toy is made from either solid beech or birch wood which comes from a sustainable forest. This means that every time a tree is knocked down to create the toys, another is planted in its place.
The range includes miniature Wooden Diggers (£2.99), Backhoe Bookends (£14.99) and a Lorry Trailer (£19.99).
Don't forget to check out what ThinkBaby had to say about the other toys in the JCB range too!
For more information and stockists visit www.jcbexplore.com.