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WowOui – carriers and strollers with style

TV's Anna Ryder Richardson launches a range of snazzy carriers and strollers in four styles, called WowOui.

Posted: 10 July 2006
by Louise Rogers

Looking for something out of the ordinary to transport your baby? If you’re in search of a baby carrier or a buggy, WowOui (pronounced wowee, geddit?) could provide the answer. Designed by Anna Ryder Richardson of “Changing Rooms” fame, this new range of products offers great quality and truly eye-catching style.

The baby carrier is suitable for use from birth to 12kg, its generous padding means your baby won’t be chafed and the straps are easily adjustable to ensure a good ergonomic fit.
If you’re partial to a little faux fur, you’ll find it on the straps; if not, simply remove it.
The stroller, a compact umbrella-fold number, is suitable from birth and comes complete with all the usual useful extras such as a raincover (trimmed with co-ordinating fabric), hood and basket, plus a luxurious cosytoes, and rucksack-style changing bag with built-in change mat.
The fabrics chosen are well on trend, and showing off your baby in one of these will make you feel like a true yummy mummy.

It comes in four designs – Diva (a rock ‘n’ roll combo of mock croc, brown leatherette and dark washed denim), Dude (think sun and surf – peach fabric and floral print in orange and brown), Envy (black oriental fabric with delicate embroidered flowers plus girlie pink lining) and Vintage (an eclectic mix of washed denim and retro prints).

The baby carrier retails at £60 (Dude and Envy) or £70 (Vintage and Diva) and the stroller at £185 (Dude and Envy) or £200 (Vintage and Diva).

Available from John Lewis, Daisy & Tom and selected independents. For further information visit or call 0870 850 5649.

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Wowoui, carrier, design, Changing Rooms, Anna, Oui, baby, babies, Wow, Richardson, Ryder

Discuss this story

would like another stroller we sent back old one to meg and ollies in cleethorpes and they wouldnt send it back to yoy for repair but we loved the stroller and would like tanya to contact mel on 07709185806 or e.mail on

Posted: 12/12/2007 at 11:29

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